Pre-qualified burial and funeral insurance prospects, Guaranteed Issue and Simplified Issue intent tagged, age-band and state-filtered before billing, and delivered exclusively to licensed senior-market agents in under 90 seconds. Built for agencies who write burial insurance as a primary line, not an afterthought to broader final expense.
Burial insurance and funeral insurance buyers are a specific subset of the senior market. The conversation is concrete and emotional: covering casket, service, plot, and end-of-life expenses so adult children aren't left with the bill. Face amounts are intentionally modest, premiums are fixed-income friendly, and the buyer is rarely interested in a 20-minute pitch on accumulation, riders, or replacement strategies.
Most lead vendors collapse burial and funeral intent into a generic 'final expense' bucket, mix it with whole-life and term-life senior interest, and send producers into calls where the prospect wanted to talk about funeral cost and the agent shows up with a generic senior life product. Close rates drop — not because the lead was cold, but because the intent never matched the offer.
OneLife runs burial insurance as its own funnel. Creative speaks specifically to funeral-cost concerns and family protection. Capture forms screen for health-related Guaranteed Issue versus Simplified Issue intent, target face amount in the burial range, and fixed-income premium tolerance — so producers open the call already aligned to the buyer's actual need.
Benchmarks compiled from final expense lead generation partners and public lead-industry reporting. Your numbers will vary by carrier mix and agent ramp, but the deltas hold.
OneLife builds burial and funeral insurance campaigns as their own product line, distinct from broader final expense. Creative leads with funeral-cost framing, family protection messaging, and fixed-income readability — typography, plain-language offers, and trust signals built for the 60–80 buyer who is making this decision once.
Every burial insurance lead is screened for age band, state of residence, target face amount in the burial range, and health-related qualification for Guaranteed Issue versus Simplified Issue. Producers know before the dial whether the conversation is a Guaranteed Issue placement for an uninsurable senior or a Simplified Issue underwritten case where they can build more coverage at a lower premium.
Ad concepts and landing pages written around real funeral costs and family protection — not generic 'senior life' messaging that attracts the wrong intent.
Health screening at the form layer routes Guaranteed Issue and Simplified Issue prospects correctly so producers position the right product on the first dial.
Forms screen for premium comfort in the burial range so producers spend time on cases that will actually pay first premium and persist.
Optional live-transfer layer hands a screened, age-band-verified burial insurance consumer directly to a licensed senior-market agent with a verified call recording.
Readable typography, plain language, and trust signals designed for the 60–80 buyer making a single end-of-life coverage decision.
Hard filters on burial-insurance age band (50–85) and state of residence enforced before billing — no out-of-state or out-of-band contacts.
Health screening flags Guaranteed Issue and Simplified Issue intent on every record so producers route the conversation by product fit.
Target coverage in the burial range ($5k–$25k typical) captured at the form layer so producers don't get blindsided by mismatched expectations.
Express written TCPA consent on every submission with timestamped audit trail retained for compliance review.
Duplicates, invalid numbers, wrong-state, out-of-age-band, and already-covered contacts are credited automatically inside 24 hours.
Audiences are built around funeral-cost concern, family protection intent, and senior life stage — not generic final expense traffic.
Landing pages screen for age band, state, target face amount, and health questions that separate Guaranteed Issue from Simplified Issue intent.
Form-fill leads are pushed to your CRM in under 90 seconds, or escalated to a warm burial insurance live transfer with a licensed agent when conditions are met.
First-premium and 13-month persistency are tracked against creative, audience, and product tag (GI vs. SI) so the funnel optimizes for placed and persisting business — not just submissions.
Independent producers who need a steady flow of burial insurance leads (funeral insurance) without managing media buyers, dialer infrastructure, or compliance overhead.
Agencies running 5–50 closers who need predictable daily lead volume, geographic balancing, and replacement-backed economics.
Marketing organizations that need a white-label lead source to offer downline agencies — branded delivery, recurring volume, partner reporting.
High-volume floors that need sub-90-second delivery into their dialer with hard caps, schedule controls, and pause-on-demand.
Burial Insurance Leads (Funeral Insurance) ships with the same compliance posture we apply to every OneLife program. Read the full compliance overview or our privacy policy.
Express written consent recorded on every form submission with timestamp, IP, and consent language preserved.
Two-step opt-in on all paid traffic. Real consumer contacts only — no co-registration paths, no incentivized sign-ups.
We never resell your delivered leads. Records are stored in encrypted-at-rest databases and purged on request.
Full consent and submission history retained for seven years and produced within 48 hours on legal request.
A 30-minute strategy call covers your current funnel, the gaps we see most often, and what a tailored program — wired into our lead management dashboard — would look like for your agency.
The definitive framework for evaluating any insurance lead vendor — sourcing, exclusivity, compliance, ROI.
Why exclusivity changes contact rate, conversion, and cost-per-issued-policy — with real benchmarks.
See how delivery, replacement, and reporting work across every vertical.
Exclusive, TCPA-compliant final expense leads delivered to your agents in under 90 seconds. Senior-aligned creative, qualified intent, replacement guarantee.
Exclusive life insurance leads for term, whole, and IUL producers. High-intent, TCPA-compliant, delivered in under 90 seconds with replacement guarantee.
Exclusive live transfers connected to your agents in seconds. Pre-qualified, TCPA-compliant warm calls sold once to one agency with recorded QA and routing controls.
Tell us about your agency. A strategist will reach out within 24 hours with a tailored plan.